Flags, Facts, and Five New Languages

Challenge

General Knowledge, created by Lisbon-based YouTuber Gil Mendes, features engaging, English-language videos about flags, countries, maps, and history. With a deep library of evergreen content, Gil saw an opportunity to reach new audiences and boost revenue through localization. After testing YouTube’s multi-language audio tracks - with little impact and some negative viewer feedback - he began exploring dedicated language channels as a more effective path to global growth.

Solution

Linguana launched fully localized channels for General Knowledge in Spanish, Portuguese, French, German, and Italian, handling everything from dubbing to metadata. Gil appreciated how the dubbed voices retained a natural, human feel, and even sounded like his own. For Portuguese - a language that Gil speaks - the translations felt native and authentic.

Results

5 new channels (one per additional language) built, launched, managed and monetized

2.2M+ views on the new language channels within a few months

20,000+ subscribers across new language channels

“It blew me away how natural the dubbed voices sounded - even in languages I don’t speak, it felt like it could be me. And in Brazilian Portuguese, where I can judge the accuracy, the vocabulary was spot on. Best of all, I’m earning more from the videos I’ve already made, without doing any extra work.”

- Gil Mendes, creator of General Knowledge

Explore the Channels

Localized by Linguana