Local Roots, Global Growth

Challenge

Charles Dowding is a global authority on organic gardening and a pioneer of the no dig method. His English-language YouTube channel, filled with practical tips, tutorials, and seasonal advice, attracts a dedicated audience, but language barriers limited the reach of his content, despite rising international interest in no dig gardening.

Solution

Linguana partnered with Charles to localize his most valuable videos into six languages. We managed the entire process - translation, dubbing, channel setup, and monetization - while preserving Charles’s tone and clarity. The result: hundreds of thousands of new monthly views, added revenue, and global reach with zero extra effort.

Results

6 new channels (one per additional language) built, launched, managed and monetized

3.4 million views on the new language channels from localized content

40,000 subscribers across new language channels

“Linguana has opened the door to entirely new audiences for my content, and the viewers feel like I’m speaking each language myself. I’m impressed by the quality of the dubbing and how well it preserves my tone and message. These localized channels have brought both new reach and meaningful revenue growth - all without adding to my workload.”

- Charles Dowding, world-renowned gardening expert and popular YouTuber.