Entertaining Curiosity, Now in More Languages

Challenge

Debunked, launched in 2017 by Stu Kennaby, is known for its witty, animated explorations of common myths and misconceptions. With 1 million subscribers and a deep back catalogue of evergreen content, the channel saw promising results from a Ukrainian-language test - prompting Stu to scale and give global reach to videos crafted with serious effort and creativity.

Solution

Debunked partnered with Linguana to launch fully localized Spanish and Portuguese channels initially, using high-quality dubbing and voice cloning to preserve Stu’s tone and energy. The Spanish channel quickly gained traction - some videos even equalled the success of their English originals - unlocking fresh reach and revenue from older content on the original English channel.

Results

2 new channels built, launched, managed and monetized

2.5M+ views on the new language channels from localized content

150 newly localized videos

20,000+ subscribers across first two new language channels

“I showed the voice-cloned dub to a Spanish friend of mine, and she believed it was actually me speaking Spanish and thought it was really good! It’s bizarre! Some older videos that only just about covered the cost of making them in English are now in profit with over 100,000 views in Spanish. It’s great to see that kind of value coming from content that I have already made."

- Stu Kennaby, creator of Debunked

Explore the Channels

Localized by Linguana