Making Science Go Global

Challenge

Veritasium is one of YouTube’s most popular science and education channels with nearly 20M subscribers. Known for making complex topics accessible through experiments, interviews, and storytelling, the channel had a massive global following. But language remained a barrier: millions of potential viewers couldn’t fully engage with English-only videos.

Solution

Veritasium partnered with Linguana to launch five fully localized channels. The Portuguese channel was first to surpass 100K subscribers, earning a YouTube Creator Award. Each channel features high-quality AI dubbing with expert human proofing for precise scientific terminology, natural multi-speaker voice matching, and A/B-tested thumbnails. Linguana uses its predictive engine to post videos from Veriasium’s rich back catalog at the optimal time alongside their new content.

Results

5 new localized channels built, launched, managed and monetized

190,000 subscribers across new language channels

30M+ views on the new language channels from localized content

Key Takeaway: For complex, technical content like science, accuracy and context are everything. Veritasium’s success shows that separate, fully localized channels - with precise translations, natural dubbing, and localized thumbnails - make global growth possible without losing the depth and integrity of the content.

Explore the Channels

Localized by Linguana