Expanding Your Content Distribution & Monetization to Taboola News: What Creators Need to Know

TL;DR

Linguana can now distribute short-form creator content to Taboola News, reaching over 220 million monthly users across smartphones worldwide. Through placements in swipe-left feeds, lock screens, browsers, and content apps, creators can unlock new audiences and revenue streams from existing content with no additional work required.

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Introduction

As part of Linguana's mission to help creators reach new audiences and unlock new revenue streams, we've partnered with Taboola News, one of the world's leading mobile content distribution platforms.

This partnership creates a new opportunity for creators to distribute short-form video beyond YouTube, TikTok, and Instagram, reaching audiences directly on their smartphones while generating additional revenue from existing content libraries. Best of all, it requires no additional production effort, investment, or operational work from creators.

At launch, Linguana will be selectively distributing both original-language and localized short-form content to Taboola News in English, Spanish, Portuguese, French, and German. We expect the program to expand into additional languages and markets over time.

Below is a comprehensive FAQ explaining how the opportunity works and what creators can expect.

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1. What is Taboola News?

Taboola News is a mobile content distribution platform that powers personalized content feeds embedded directly into smartphones. You may already be familiar with Taboola News without realizing it. On many smartphones, including Samsung devices, users can access personalized content simply by swiping left from their home screen. Taboola also powers content experiences across lock screens, browsers, dedicated content apps, and other high-visibility mobile touchpoints.

Through partnerships with leading device manufacturers and mobile operators, including Samsung, Xiaomi, Huawei, Motorola, Verizon, T-Mobile, and many others, Taboola News reaches more than 220 million monthly active users across over 80 countries worldwide. Rather than requiring creators to build an audience from scratch, Taboola News places content directly in front of users during key moments throughout their day.

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2. What's the opportunity for creators?

The opportunity is simple: your existing short-form videos can generate additional reach and revenue on another major global platform without affecting your existing social media business. Through this partnership, selected original-language and localized content can be distributed across Taboola News surfaces, allowing your videos to be discovered by millions of users directly on their smartphones. Importantly, this is incremental distribution.

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3. What type of content is eligible?

Taboola News is currently focused on short-form, vertical video content similar to YouTube Shorts, TikTok videos, and Instagram Reels. A wide variety of content categories can perform well, including education, business, finance, science, technology, history, lifestyle, entertainment, culture, sports, travel, and more. As with all Linguana distribution partnerships, we work closely with Taboola News to identify which creators and content libraries are the best fit for the platform.

Initially, this opportunity is available by invitation only and will be offered to selected creators whose content aligns particularly well with the platform. We hope to make the program more widely available in the future.

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4. Which languages are currently supported?

The initial launch will focus on content in:

• English
• Spanish
• Portuguese
• French
• German

Both original-language and localized content in these languages may be eligible for distribution. Over time, we expect to expand the program into additional languages and markets as opportunities develop.

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5. Where will my content appear?

One of the most exciting aspects of Taboola News is the diversity of distribution surfaces available. Your content may appear across multiple mobile touchpoints, including:

• Smartphone "swipe left" news feeds (commonly found on Samsung and other Android devices)
• Lock screen experiences
• Mobile browsers
• Dedicated content applications
• Additional widgets and discovery surfaces currently under development

This allows creators to reach users during moments they would otherwise never capture through traditional social platforms.

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6. How does monetization work on Taboola News?

Taboola News monetization is advertising-driven, allowing creators to generate revenue from audience engagement across the platform. As with all Linguana monetization opportunities, any revenue generated through Taboola News will be shared according to the existing revenue-sharing agreement already in place between the creator and Linguana. There are no additional fees, upfront costs, or changes to your current partnership structure.

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7. How does the distribution process work?

As with all Linguana distribution partnerships, the entire process is handled by Linguana from start to finish. We prepare your content, manage onboarding and delivery, optimize metadata, oversee publishing, manage rights, handle monetization, and provide ongoing operational support. For creators, the process is completely hands-off. There is no additional work required and no new workflows to manage. Once your content is approved for distribution, Linguana handles everything needed to get it live and generating revenue on Taboola News.

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8. Will this affect my YouTube Shorts, TikTok, or Instagram performance?

Taboola News distribution is designed to complement your existing social media business, not replace it. Your audience growth, platform monetization, sponsorships, and other monetization opportunities remain completely unchanged. The goal is simply to help creators generate additional revenue from existing short-form content while reaching audiences in entirely new mobile environments.

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9. How are payments handled?

All revenue generated through Taboola News distribution will be managed through Linguana's existing creator partnership structure. Creators will continue receiving payments according to their current agreement with Linguana, alongside their other monetization opportunities.

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Your Content, Everywhere.

The creator economy is rapidly expanding beyond traditional social platforms. As new discovery surfaces continue to emerge across mobile devices, creators have an opportunity to build audiences and revenue streams across a much broader ecosystem. Taboola News is another step in Linguana's mission to help creators distribute and monetize their content across more languages, more platforms, and more audiences worldwide.

And as always, more partnerships are on the way.

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